EXPLORE

PROF. DATUK WIRA DR. AZIZAN OSMAN​

DCSM, CA(M), FCMA(UK), CIMA(UK), CGMA(UK), FCIM(UK), MCMI ChMC(UK), FICBC(US), MScM (Salford, UK), LL.M. (Cumbria, UK), Affiliate MAICSA, PhD BA (AeU), Professor of Practice (AeU), Professor (IUC)

“True transformation begins when knowledge meets action, and purpose meets perseverance. My mission has always been to empower others to achieve extraordinary success through clarity, strategy, and relentless execution.”

With over two decades of experience in business growth strategy, entrepreneurship, and transformative leadership, Prof. Datuk Wira Dr. Azizan Osman has established himself as one of Malaysia’s foremost business mentors, advisors, and thought leaders. His work has transformed more than 10,000 businesses and 1.7 million individuals, from micro-entrepreneurs to large enterprises, across Malaysia and Southeast Asia.

Currently serving as the Founder and Executive Chairman of RichWorks International Group of Companies, Dr. Azizan leads strategic initiatives in business consulting, education, and leadership transformation. Under his leadership, RichWorks has become Malaysia’s leading business and management consulting firm recognized for empowering entrepreneurs to scale from thousands to millions in revenue while creating sustainable impact in their industries.

Dr. Azizan is also a Professor of Practice at Asia e University (AeU) and a Professor at Innovative University College (IUC), where he contributes to academic research and practitioner-based education in entrepreneurship and business coaching. His Ph.D. in Business Management (AeU) explored “The Impact of Business Coaching on Growth and Performance and the Moderating Role of Competitive Advantage in SMEs in Malaysia.” His research, published in AeU’s repository and the Taylor & Francis Open Access Journal, has contributed significantly to the body of knowledge in SME transformation and coaching effectiveness.

A lifelong learner, Dr. Azizan holds multiple academic and professional credentials including Master of Laws (Corporate Governance) from the University of Cumbria (UK) and Master of Science in Management from the University of Salford (UK). He has also completed executive education programs at prestigious institutions such as Columbia Business School, Kellogg School of Management, and IMD Business School.

As a Chartered Management Accountant (CIMA, UK), Chartered Accountant of Malaysia, and Fellow of the Chartered Institute of Marketing (FCIM, UK), he blends financial acumen with strategic marketing mastery a rare combination that has shaped his holistic approach to business success.

Throughout his career, Dr. Azizan has advised and coached numerous Malaysian brands toward exponential growth and global recognition, including Andalusia, Eskayvie, Noir, Sabella, Mamasab, Nurraysa, Rizman Ruzaini, Efferty, The Raw, Kekaboo, Dnars, and Nasken Coffee. His distinctive methodology combines clarity of vision, data-driven strategy, and leadership transformation to help businesses scale sustainably.

Beyond entrepreneurship, he also serves as Board Member and major shareholder of ManagePay Systems Berhad (MPay), a publicly listed Financial Technology (Fintech) firm in Malaysia. His other ventures span Venturuso Sdn. Bhd., WeFunding Capital (WFC) under Everise Capital Sdn. Bhd., and Innovative Holdings Sdn. Bhd., focusing on innovation, finance, and education sectors.
A recipient of multiple international recognitions, Dr. Azizan was honored with the BrandLaureate Brand ICON Leadership Award 2024, named “Successful Malaysian of 2022” by Britishpedia, and recognized as a World-Class Credential Master Coach by the International Coach Guild (ICG) Australia. In 2020, he was awarded the Darjah Cemerlang Seri Melaka (DCSM) by the Yang di-Pertua Negeri Melaka, carrying the title “Datuk Wira”, for his contributions to nation-building and entrepreneurship development.
At the heart of his work lies his core belief:
“Success is not defined by wealth alone, but by the positive transformation we create in others.”

With over 28 years of experience in strategic leadership, marketing, branding, and business management across various industries, I am confident in my ability to deliver high-impact contributions aligned with your company’s mission and growth objectives.

Dr. Radz Mohd currently serve as the Chief Operating Officer (COO) of RichWorks Corporate Training Sdn Bhd, where I lead initiatives in Upskilling, Leadership Development, and Organizational Transformation. In this role, I guide a team of passionate professionals dedicated to designing and delivering impactful learning experiences that empower individuals, entrepreneurs, and organizations to grow sustainably in a fast-changing world.
Throughout my career, I’ve combined strategic foresight with human centered leadership to drive growth, build high-performing cultures, and deliver transformation that lasts. I believe that great leadership doesn’t just change results it changes people.
Before joining RichWorks, I served in senior leadership roles across financial services, real estate, resorts, and investment holdings, where I developed a strong foundation in business management, brand strategy, and operational excellence.
My corporate background also spans over 15 years in sectors such as financial services, real estate development, resorts & leisure, and investment holdings providing me with a well-rounded perspective to lead comprehensive commercial initiatives across multiple trade channels and product categories.
Entrepreneurship has always been a part of my journey a space where I can innovate, experiment, and grow.
  • Founder, Cintafadz Fashion World (2022–Present)
  • Founder, Restoran Ikan Bakabah (2018–2022)
  • President, Merve Cosmetics (2016–2018)
  • Managing Director, Swiss Shield (2013–2014)
Each venture taught me invaluable lessons about branding, market dynamics, and the power of resilience lessons that continue to shape how I lead today. I hold a Doctor of Business Administration (DBA) from Asia e University (AeU), which conferred upon me the title Doctor, and I have also been appointed as an Adjunct Professor at the Innovative International College (IUC).
In addition, I am recognized as a Chartered Marketer (UK) by the Chartered Institute of Marketing (CIM) an internationally respected credential in professional marketing.
At the heart of my work lies a personal commitment to the values I hold dearly:
“To Inspire, To Educate & To Add Value.”
I would be honored to further discuss how my leadership, experience, and entrepreneurial mindset can contribute meaningfully to your organization’s success.