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Why One-Size-Fits-All Training Doesn’t Work for Organisations

The Appeal And Limitation of Generic Training

Generic training programmes are popular because they are convenient and easy to deploy. 

However, many organisations quickly realise that despite good content, the impact is limited.Participants may enjoy the session, but behaviour and performance remain unchanged.

This happens because one-size-fits-all training rarely reflects the real challenges organisations face.

Every Organisation Has Unique Needs

Organisations differ in:

When training ignores these differences, relevance is lost—and without relevance, engagement drops.

Why Customised Training Drives Better Outcomes

Customised training:

  • Addresses real workplace issues
  • Uses familiar scenarios and language
  • Aligns learning with organisational goals
  • Encourages practical application

Participants see direct value because the learning speaks to their daily experiences.

Engagement Increases When Learning Feels Relevant

When people recognise themselves in the content:

Participation increases

Discussions become more meaningful

Learning is retained longer

Behaviour change is more likely

Relevance creates connection—and connection drives commitment.

Custom Training Supports Long-Term Development

Customised training also allows organisations to:

This turns training into a strategic development tool rather than a one-off activity.

RWCT’s Approach to Customised Learning

At RWCT, we design training programmes based on organisational context, people challenges, and performance goals. Our customised approach ensures learning is practical, relevant, and aligned with what matters most.

Because meaningful change requires meaningful learning.

Author

Picture of Fezza Mustafa

Fezza Mustafa

She is a strategic marketing and project management leader with 13 years of training industry experience, specializing in digital marketing, e-commerce, and executing growth initiatives with C-level leadership.

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