Effective Facebook Marketing Strategy To Get Consistent Leads & Sales For SMEs
Class types
Training Delivery Format
Face to Face / Virtual
HRD Corp Claimable Course
Class types
About this course
This course is designed to teach participants how to use Facebook effectively for lead generation and networking without incurring any costs. It covers strategies for personal brand building, network expansion, and converting connections into leads, all within a zero-budget framework. Participants will explore organic strategies for building a personal brand, expanding professional networks, and converting Facebook connections into potential leads, all within a zero-budget framework and also using paid advertising to get consistent leads and sales. The course covers everything from setting up automated campaigns to optimizing ad spend for the best ROI.
Training date
- 1 & 2 October 2025
- 5 & 6 November 2025
- 3 & 4 December 2025
Who should attend?
- Founder
- Marketing Directors
- Marketing Department
- Sales Directors
- Sales Department
- Heads of Department
- Personnel / Training Managers
- Branch Managers
- Administrations Managers / Officers.
Learning outcomes
By the end of the programme, participants will be able to:
- Master the use of Facebook as a zero-cost tool for professional networking and lead generation.
- Develop and enhance a personal brand on Facebook that attracts potential leads.
- Learn free networking techniques to grow a professional network.
- Discover methods to convert Facebook connections into business opportunities.
- Master techniques to optimize ad spend and increase ROI.
Program duration
- 2 Days (14 Hours Total)
- Day 1 – Organic Facebook Marketing & Personal Branding
- Day 2 – Paid Facebook Advertising & Campaign Optimisation
Course content
Day 1: Productivity and Hidden Tools in Microsoft Office 365
- Module 1: Understanding Facebook for Professional Use
- Module 2: Crafting a Compelling Personal Brand
- Module 3: Networking and Building Relationships
- Module 4: Generating Leads Without Spending
- Module 5: Maintaining and Expanding Your Reach
Day 2: Paid Facebook Advertising & Campaign Optimisation
- Module 6: Understanding Facebook & Instagram Advertising
- Module 7: Setting Up Automated Campaigns
- Module 8: Targeting and Audience Selection
- Module 9: Optimizing for High Performance
- Module 10: Scaling and Maintaining Campaigns