Sales Mastery – Championing The Customer
Program Overview
The Sales Mastery: Championing the Customer programme was successfully conducted on 5-6 February at De Palma Hotel Shah Alam, led by trainer Gerald Lee, bringing together sales and business development professionals committed to strengthening their sales capability.
This intensive two-day programme was designed to equip participants with the mindset, skills, and practical techniques needed to thrive in today’s competitive sales environment. The focus was on developing confident sales professionals who can engage customers effectively, differentiate their value, and close with impact.
Participants explored how successful sales performance goes beyond persuasion, it requires strong mindset, customer understanding, structured sales processes, and impactful communication. The programme emphasised practical application, real-life scenarios, and proven frameworks that can be immediately applied in the field.
Key Learning Outcomes
- Develop a stronger and more resilient sales mindset
- Apply effective and structured sales strategies
- Enhance communication and presentation skills in customer interactions
- Build confidence as proactive and fearless sales leaders
- Strengthen customer relationships for long-term business growth
Programme Experience
Delivered across two dynamic days, the programme combined mindset development, sales psychology, and practical selling techniques in an interactive learning environment.
Day 1 focused on strengthening sales mindset and foundational skills. Participants explored growth mindset principles, buyer versus seller perspectives, and habits of successful sales professionals. They also learned how to build competitive advantage, craft differentiation strategies, and apply tools such as the Value Proposition Canvas. Sales process fundamentals including prospecting, lead qualification, and communication models were also covered.
Day 2 moved into advanced selling techniques and high-impact presentations. Participants practised rapport building, powerful questioning, active listening, FAB selling, and structured objection handling. The session also covered multiple closing strategies and customer relationship building. The programme concluded with presentation mastery, including elevator pitches, business pitches, and the 4MAT framework for persuasive communication.
The learning experience was highly practical and engaging, allowing participants to refine their approach, build confidence, and strengthen their ability to champion the customer throughout the sales journey.
Participants left the programme with renewed motivation, clearer sales direction, and practical tools to elevate their sales performance.
Discover the Experience
Participant Review
Why Organisations Choose Richworks Corporate Training
Richworks Corporate Training delivers HRD Corp claimable programmes that focus on practical learning, regulatory clarity, and measurable workplace impact. Our training is designed to support organisations in developing competent, confident, and compliant teams guided by experienced facilitators with real industry exposure.
