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Why One-Day Training Does Not Build Culture

The Expectation Placed on One-Day Training

Many organisations expect significant change from a single training session. After one day of learning, employees are expected to think differently, behave differently, and perform better.

When change does not happen, training is often blamed.

The issue, however, is not training itself it is the expectation that culture and behaviour can be changed overnight. 

Culture Is Built Through Consistent Behaviour

Workplace culture is shaped by daily actions, decisions, and interactions. It develops over time through:
Leadership behaviour
Team norms and expectations
Reinforcement of values
How challenges & mistakes handled
A one-day training session can create awareness, but awareness alone does not sustain change.

Why Training Must Be Viewed as a Process

Effective development requires continuity. Training must be:
Without follow-up and reinforcement, learning fades and old habits return.

The Role of Leaders in Sustaining Learning

Leaders play a critical role in turning learning into culture. When leaders:
  • Reinforce key messages
  • Model desired behaviours
  • Encourage application of new skills
Training becomes part of how work is done not a separate activity.

What Sustainable Training Looks Like

Training that builds culture focuses on:
  • Long-term development, not quick fixes
  • Behaviour change, not just knowledge transfer
  • Integration with real workplace challenges
  • Ongoing support and reflection
This approach ensures learning becomes lived experience.

RWCT’s Belief on Training and Culture

At RWCT, we believe training is a journey, not an event. Our programmes are designed to support organisations through continuous people development that shapes behaviour and culture over time.

Because culture grows when learning is sustained. 

Author

Picture of Fezza Mustafa

Fezza Mustafa

She is a strategic marketing and project management leader with 13 years of training industry experience, specializing in digital marketing, e-commerce, and executing growth initiatives with C-level leadership.

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