Organisations Invest in Training, So Why Does Nothing Change?
Every year, organisations allocate significant budgets for training and development. Employees attend workshops, complete modules, and receive certificates. Yet, a few weeks later, performance looks exactly the same.
This raises a common and frustrating question:
“Why doesn’t training create lasting change?”
The answer is not that training is ineffective but that it is often approached incorrectly.
Training Focuses on Knowledge, Not Behaviour
Most training programmes are designed to transfer information. Participants learn concepts, frameworks, and best practices. However, knowing and doing are two very different things.
Without intentional focus on behaviour change:- New skills are not applied consistently
- Old habits quickly resurface
- Employees return to familiar ways of working
Training Is Treated as an Event, Not a Journey
- Reinforcement over time
- Leadership involvement
- Opportunities to practise new skills
- A supportive environment that encourages change
Organisational Context Is Often Ignored
- Clear understanding of organisational needs
- Relevant and customised learning experiences
- Reinforcement through practice and leadership support
- Alignment between individual growth and organisational goals
How RWCT Approaches Talent Development
Richworks Corporate Training partners with organisations to develop talent holistically covering leadership, soft skills, digital capability, and organisational effectiveness.
Our focus is not only on what people learn, but how they apply it in real workplace situations to drive measurable outcomes.
Because when talent grows with purpose, organisations grow with impact.
