Effective Facebook Marketing Strategy to Get Consistent Leads & Sales for SMEs
Uniting three distinct companies at ThinkHub to master organic branding and automated Meta ad frameworks for predictable, consistent SME growth.
9 – 10 December 2025
Program Overview
The Effective Facebook Marketing Strategy to Get Consistent Leads & Sales for SMEs masterclass was successfully executed on 25–26 June 2026 as an exclusive public program hosted at ThinkHub. Facilitated by the highly acclaimed digital strategist Mr. Kamin Choo, this intensive two-day cross-company masterclass brought together forward-thinking professionals from three completely different companies, creating a rich environment for cross-industry networking and collaborative growth.
In today’s fast-evolving digital landscape, small and medium enterprises (SMEs) cannot afford to rely on guesswork or inefficient marketing budgets. To thrive, businesses need an airtight blueprint that balances immediate zero-cost organic reach with highly scalable, automated paid advertising. This comprehensive training was engineered to give Founders, Sales Directors, and Marketing Executives a dual-engine framework, unlocking the absolute maximum return on investment (ROI) by mastering personal branding, organic client acquisition, and high-performance Meta ad campaign structures.
Key Learning Outcomes
- Leverage Facebook as a powerful, zero-cost ecosystem for organic professional networking and scalable lead generation.
- Engineer a compelling personal brand architecture and design high-impact, organic content formats that naturally magnetize warm prospects.
- Nurture cold digital connections into active business opportunities using structured, relationship-first communication frameworks.
- Construct automated, high-converting ad campaigns across both Facebook and Instagram using Meta Ads Manager.
- Apply precision demographic, custom, and lookalike audience targeting to isolate and capture the ideal customer profiles.
- Execute dynamic A/B split testing and strategic budget allocation to optimize campaign performance and drive consistent, profitable sales.
Programme Experience
The energy inside ThinkHub over the two days was incredibly dynamic. Having teams from three distinct business sectors under one roof allowed the participants to step outside their usual operational bubbles, sparking fresh, creative marketing ideas during group brainstorming sessions.
Day 1 focused entirely on Organic Facebook Marketing & Personal Branding. Mr. Kamin Choo guided the room through stripping away the complexities of algorithm changes, introducing a lean, zero-budget mindset. The room buzzed with creative energy as founders and marketing teams immediately audited their professional profiles, turning them into high-conversion landing pages. Participants practiced crafting authentic story-driven content, mapping out long-term relationship-building frameworks through groups and messaging features to secure leads without spending a single dollar on ad spend.
Day 2 raised the technical bar, shifting entirely into Paid Facebook Advertising & Campaign Optimisation. The workspace transformed into a digital lab environment as participants rolled up their sleeves and dove straight into Meta Ads Manager. Under Mr. Kamin’s direct, step-by-step guidance, the cohort learned how to build automated campaigns, design high-performing creative assets, and build lookalike audiences to accurately expand their market reach. The afternoon peaked with advanced modules on scaling successful ad structures, bid management strategies, and decoding performance analytics for maximum ROI. The masterclass wrapped up with a highly collaborative cross-industry Q&A session, leaving every participant deeply aligned, heavily inspired, and fully equipped with an airtight, two-pronged strategy to dominate their respective markets.
Why Organisations Choose Richworks Corporate Training
Richworks Corporate Training delivers HRD Corp claimable programmes that focus on practical learning, regulatory clarity, and measurable workplace impact. Our training is designed to support organisations in developing competent, confident, and compliant teams guided by experienced facilitators with real industry exposure.
