CapCut for Video Creativity & Social Media Marketing
Program Overview
The CapCut for Video Creativity & Social Media Marketing workshop was successfully held on 28–29 April 2026 at the MBSA Convention Centre, Shah Alam. Facilitated by the dynamic content expert Mr. Haziq Jaffary, this intensive two-day session transformed marketing officers, corporate communicators, and entrepreneurs into skilled mobile creators capable of producing high-impact short-form videos.
In today’s digital landscape, the ability to tell a story in seconds is a vital business skill. This programme bridged the gap between basic smartphone filming and professional-grade social media content. Participants were guided through a full production cycle—from the initial spark of an idea and strategic scriptwriting to advanced mobilegraphy techniques and fast-paced editing using CapCut. The focus remained on creating content that doesn’t just look good, but drives engagement and retention across TikTok, Instagram Reels, and YouTube Shorts.
Key Learning Outcomes
- Generate viral-ready ideas using the "Hook, Body, CTA" technique aligned with business objectives.
- Master mobile videography, applying professional lighting, composition, and stabilization techniques using only a smartphone.
- Edit with precision in CapCut, utilizing layers, transitions, auto-captions, and sophisticated audio syncing.
- Develop a platform-specific strategy, optimizing video formats and SEO hashtags for maximum reach.
- Analyze performance, understanding retention metrics to continuously improve content quality.
Programme Experience
The atmosphere at the MBSA Convention Centre was buzzing with creativity as participants moved from theoretical frameworks to hands-on filming and editing.
Day 1 was dedicated to Pre-Production & Production. Mr. Haziq Jaffary led the group through the “Visual Storytelling” structure, showing how a strong storyboard can simplify the entire filming process. The afternoon saw participants in a “Shooting Session,” where they practiced directing subjects and mastering the Rule of Thirds. This practical approach ensured that every attendee left the first day with high-quality raw footage, ready for the editing suite.
Day 2 transitioned into Post-Production & Publishing. The focus shifted to the CapCut interface, where participants mastered speed control, voice-overs, and the use of text templates to make their videos “pop.” A major highlight was the Social Media Platform Strategy session, where the nuances of different algorithms were decoded. The workshop concluded with a Participant Video Screening, where the newly created videos were showcased for constructive feedback. Attendees walked away with more than just a certificate they left with a completed, high-resolution video and the technical confidence to dominate their brand’s social media presence.
Why Organisations Choose Richworks Corporate Training
Richworks Corporate Training delivers HRD Corp claimable programmes that focus on practical learning, regulatory clarity, and measurable workplace impact. Our training is designed to support organisations in developing competent, confident, and compliant teams guided by experienced facilitators with real industry exposure.
