Effective Facebook Marketing Strategy To Get Consistent Leads & Sales For SMEs
9 – 10 December 2025
Program Overview
The Effective Facebook Marketing Strategy to Get Consistent Leads & Sales for SMEs was successfully held on 23–24 April 2026 at ThinkHub, I-City Shah Alam. Facilitated by the digital marketing expert Mr. Kamin Choo, this two-day intensive workshop provided founders and marketing leaders with a comprehensive roadmap to dominating the Facebook landscape.
The programme was uniquely structured to cover the full spectrum of digital growth starting with a “zero-budget” mindset for organic personal branding and moving into high-level automated advertising. Participants explored how to transform their Facebook presence into a lead-generating machine by combining authentic relationship-building with data-driven paid campaigns. The focus remained on achieving consistent results and high ROI, ensuring that every marketing dollar and effort spent translates into tangible business opportunities.
Key Learning Outcomes
- Master zero-cost networking and lead generation tools within the Facebook ecosystem.
- Develop a compelling personal brand that naturally attracts high-quality prospects.
- Convert social connections into real business opportunities through organic engagement.
- Set up automated ad campaigns on Facebook and Instagram for consistent lead flow.
- Optimize ad spend using advanced targeting, A/B testing, and scaling techniques to maximize ROI.
Programme Experience
Set in the modern, tech-driven environment of ThinkHub, I-City, the learning experience was fast-paced, hands-on, and focused on immediate implementation.
Day 1 focused on Organic Facebook Marketing & Personal Branding. Mr. Kamin Choo guided participants through the art of “no-cost” content creation, showing them how to optimize profiles and engage in groups to build authority. Leaders practiced identifying potential leads through organic interactions, learning that trust is the strongest currency in the digital space. By the end of the first day, attendees had a clear strategy for maintaining a professional presence without spending a single cent on ads.
Day 2 transitioned into Paid Advertising & Campaign Optimisation. The atmosphere shifted to data and automation as participants dove into Facebook Ad Manager. They learned the “Step-by-Step” guide to creating automated campaigns, focusing on audience targeting—from demographics to lookalike audiences. The afternoon was dedicated to high-performance techniques, where attendees practiced budget allocation and bid strategies to ensure their ads reach the right people at the lowest cost. The programme concluded with a session on scaling successful campaigns, leaving participants ready to return to their businesses with a dual-threat strategy for consistent sales growth.
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Why Organisations Choose Richworks Corporate Training
Richworks Corporate Training delivers HRD Corp claimable programmes that focus on practical learning, regulatory clarity, and measurable workplace impact. Our training is designed to support organisations in developing competent, confident, and compliant teams guided by experienced facilitators with real industry exposure.
